The Importance of Conclusions

For many people, the most difficult part of writing a blog post is the conclusion. Conclusions can be tricky, but treating them as an afterthought is a recipe for reader apathy. In order to write more memorable posts, you need to finish with a bang. The Importance of a Strong Conclusion Like great sporting moments or dramatic performances, it’s the strong finishes that people remember most – the touchdown in the final minute or the crescendo at the end of a symphony. Unfortunately, many blog writers rush the conclusion and the post just fizzles out. If you want people to share your blog post, talk about it and take further action, you need to put more effort into the conclusion. A compelling conclusion will: Encourage readers to leave comments. Boost subscriptions to your blog. Convert more visitors into leads. Increase click-throughs to other blog posts. Boost shares via social media. Keep more users engaged with your brand. A Strong Conclusion Includes a Call to Action Again, your article has a purpose. Whether that purpose is saving the tuna or informing a reader about a local insurance agency, your conclusion should encourage your reader to carefully consider and act on the information you’ve just presented. There’s no one right way to structure a concluding paragraph, but there are certain guidelines you can following when putting one together. Start with a transition from the previous paragraph. In a regular conversation, you rarely just stop what you’re saying and say goodbye. The same is true with your website articles. Craft a good sentence that will move from the paragraph before to the conclusion. Give a more forceful version of your thesis statement. This is the place to really hit the reader with your message. State your intent strongly and plainly. State your final thoughts. Here, you should explain why your message is important and end the article. There’s no right way to build a concluding paragraph, but there are plenty of wrong ways. Remember to keep your message as the most important part of your article. A conclusion will adequately end your article while giving your reader something to think about or act upon. Don’t just walk away from your reader; make your ending important. A concluding paragraph is a way to say goodbye to your reader and make sure that the message you wanted to convey is presented one more time. Abruptly ending your article is the same as simply walking away from someone mid-conversation, so don’t do it. Use a conclusion to neatly bookend your article. 7 Conclusion Writing Techniques 1. Answer the Question â€Å"So What?† Your article probably has an important message to deliver; after all, you’ve set aside time to actually write about it! So take the opportunity to say why your message is important. For instance, if you are writing content about reducing tuna fishing in the North Atlantic, you might want to mention how the extinction of tuna would affect the environment. Make the message the centerpiece of your conclusion and make a statement of that message’s importance. One way to approach this is by asking yourself, â€Å"so what?† What’s the significance of the information your just shared? 2. The Summary If you do nothing else, a quick review of your post is a simple way to end any article. But instead of simply summing up your main ideas, try to show how all your ideas fit together. In other words, synthesize, don’t just summarize. Like a lawyer’s closing argument, your conclusion should tie together everything you’ve covered and really pack a punch. To find out the core issue of your blog post, ask yourself: â€Å"So what?† Then use the answer to drive home your message. 3. The Full Circle Technique Look back at the introduction of your blog post. Are there any metaphors, images or anecdotes you can return to? By letting your introduction inspire your ending — perhaps by repeating a word or phrase — you can make your post seem more complete and give your audience a sense of closure. 4. The Pan to the Horizon Try to tie your topic to a larger issue, or make the reader think about similar issues that relate to the main theme. This gives people something more to think about after reading your post. This technique is really useful for blog posts that are a part of a series. It’s a simple way to call attention to other related posts, or persuade readers to come back to learn more about a subject in future content. 5. The Question Master At the end of many blog posts, the writer will ask the reader a question. It gets people thinking. For example, you could question their behavior and attitudes, or ask for further ideas in response to your article. This is a great way to encourage more comments on your blog. 6. Be Yourself People are more likely to take notice if you reveal more of your personality. Being more emotional, transparent or even controversial will help set you apart from every other blog writer. Try writing the same way you speak. Include your own quirks of language and style, but avoid clichà ©s. It will all help to make your conclusion more memorable. 7. The Phantom Ending Exercise If you’re struggling to come up with effective conclusions, here’s a simple exercise to get your brain in gear: Copy someone else’s blog post but leave out the last paragraph or conclusion. Now read the post and try to write your own conclusion. When you’ve finished, look at the original conclusion and compare it to your own. How does your version differ from the original? Is there anything you can learn from the original to make your version better? Over to You Everyone always talks about the importance of first impressions, but last impressions can pack a powerful punch. Strong conclusions make your writing more engaging, your ideas more memorable and inspire readers to take action. Do your posts finish with a bang? If you find endings tricky, these techniques are a great place to start. Try them out when you write your next post, and see how your audience reacts. Are there any special techniques you use to make conclusions more memorable? We want to know! Share your tips in the comments section below.

Plastic Architecture - Building The Biodome

Plastic Architecture - Building The Biodome By definition a biodome is a large controlled internal environment in which plants and animals from much warmer or colder regions than the region of the biodome can be kept in the natural conditions of their own sustainable eco-systems. One example of a biodome would be the Eden Project in the United Kingdom which includes the largest biodome greenhouse in the world. There are three biodomes at the Eden Project: one with a tropical climate, one with a mediterranean, and one that is a local temperate biodome. Large biodomes are architectural wonders, while the designs have much in common and take from the geodesic domes patented by Buckminister Fuller in 1954, there have been more recent innovations in building materials that have made the enormous light-friendly roofs in biodomes and other architectural projects possible. The Eden Projects biodomes are constructed with tubular steel frames with hexagonal external cladding panels made from the thermoplastic ethylene tetrafluoroethylene (ETFE) replacing the use of glass, too heavy a material to use. According to Interface Magazine,ETFE foil is essentially a plastic polymer related to Teflon and is created by taking the polymer resin and extruding it into a thin film. It is largely used as a replacement for glazing due to its high light transmission properties. Transparent windows are created either by inflating two or more layers of foil to form cushions or tensioning into a single skin membrane. Plastic Architecture Lehnert, an avid yachtsman and three-time winner of the Admirals Cup, was researching ETFE for use as a possible material for sails. For that purpose, ETFE was not successful, however Lehnert continued to research the material and developed ETFE-based building materials suitable for roof and cladding solutions. These cladding systems, based on plastic cushions filled with air, have since pushed the boundaries of architecture and allowed the creation of highly innovative structures such as the Eden Project or the Beijing National Aquatics Center in China. Vector Foiltec According to Vector Foiltecs history, Chemically, ETFE is constructed by substituting a fluorine atom in PTFE (Teflon) with an ethylene monomer. This retains some of PTFEs qualities such as its non-stick self cleaning properties, as in non-stick pans, whilst increasing its strength, and in particular, its resistance to tearing. Vector Foiltec invented drop bar welding, and used ETFE to construct a small cable structure, originally made from FEP, which had failed due to the low tear resistance of the material. ETFE provided the perfect substitute, and the Texlon ® cladding system was born. Vector Foiltecs first project was for a zoo. The zoo looked into the possibility to implement a new concept whereby visitors would pass through the zoos in small confined pathways while the animals would be, according to Stefan Lehnert, almost living in broad areasâ€Å"†¦almost in freedom.† The zoo, the Burger ´s Zoo in Arnheim, hence also looked for transparent roofs, which were to cover a large area and at the same time would allow the passage of UV rays. The Burger ´s zoo project eventually became the very first project of the firm in 1982. Stefan Lehnert has been nominated for a 2012 European Inventor Award for his work with ETFE. He has also been called the inventor of the biodome.